Haukland

A self-initiated spec ad created around the Haukland Performance Hoodie: A lightweight outdoor hoodie designed for photographers and videographers who work outside in changing conditions.

Filmed and tested in the Dolomites, the project focuses on the hoodie as a practical companion for mixed mountain weather: sun, rain, movement, and long days outdoors. With its comfortable fit, lightweight feel, large pockets, and strong weather protection, the Performance Hoodie becomes part of the shooting experience rather than just a piece of clothing.

The goal was to show the product in a natural outdoor environment. Not as a classic product presentation, but as a cinematic field test for creators who need functional clothing while moving through real landscapes.

The film combines mountain scenery, changing weather, drone perspectives, and quiet shooting moments to create a visual story about focus, freedom, and working creatively outside.

Product: Haukland Performance Hoodie

Created by:

- Marcel Zirpins

Filmed by:

- Loui Skovgaard, Denmark - Aku Kuuti, Finland

Supported by:

- Tommi Lindgren, Finland - Teppo Haapoja, Finland

Disclaimer: This is a non-commercial spec ad created for portfolio purposes. It is not an official advertisement by Haukland.